One person CBS News believes can reach younger viewers in the Internet age is a 23-year-old Baton Rouge-born journalist named Kaylee Hartung.
Hoping to win viewers and advertising dollars with Webcasts, CBS launched Unplugged Under 40 in the spring—a series of 10-minute Webcasts focusing on people and issues that most affect 20- and 30-somethings.
The Webcasts originally were weekly, but CBS made the program daily over the summer, which is when it made Hartung a featured correspondent on the “Washington Unplugged” segment.