What do a Baton Rouge insurance man and a speech pathology student have in common? Together they run 926-Muff, a popular new muffaletta shop on Perkins Road. Greg Town started the business last August with plans for his daughter Leigh Anne to run it when she graduates from LSU this spring.
When asked why he wanted to sell muffalettas, Town praised this quintessentially Southern creation. “It’s a great sandwich,” he says. “People are pretty passionate about a muffaletta compared to a ham sandwich.” What makes the sandwich so good? It starts with Leidenheimer bread from New Orleans that’s ordered the day before. They use the same olive mix recipe from Central Grocery piled atop Genoa salami, mortedella ham and provolone. Town says people from New Orleans hear about the store in Baton Rouge and are “compelled to try it.”
The name 926-Muff highlights both the phone number and the sandwich.