Growing up in New Orleans, Drew Hurst frequented and worked at snoball stands. It was always his dream to open his own.
But his wife, Joy, wasn’t sure about all the sugar.
“I told him the only way I’d do it was if we could figure out a way to do a really good sugar-free snoball, and we’d offer a fruit option for health benefits,” Joy says.
So the couple partnered with friend Landon Snow to realize their collective vision: The Sno House, which opened on Jones Creek Road this summer. Their desserts are made with organic sugar and fruit juice. And yes, there is a sugar-free option, too.
The stand’s New Orleans-style snoballs are made with no dyes or artificial sweeteners. Its fruit puree-based snoballs are sweetened with cane sugar, and its sugar-free snoballs are sweetened with monk fruit.
The “Sno-berge” (right) is a lemon- or chocolate cream-flavored snoball stuffed with lemon or chocolate Gambino’s Bakery doberge cake (!!) and ice cream. It’s topped with whipped cream.
One of its signature snoballs, the original “Sno-berge,” is a lemon- or chocolate cream-flavored snoball stuffed with lemon or chocolate Gambino’s Bakery doberge cake and ice cream and topped with whipped cream.
Another signature dessert, its nectar cream soda float, is made with New Orleans nectar cream soda and mixed with ice cream. It is pink frothy goodness.
The Sno House also makes its own waffle cones fresh daily, and its stuffed snoballs are made with ice cream from the New Orleans Ice Cream Company.
“Our goal is to use locally produced ingredients from local vendors,” Joy says, “and to promote Louisiana and Baton Rouge.”
Joy and Landon grew up in the Jones Creek area and decided to open the snoball spot there to bring a fun, colorful dessert option to the area. The Sno House is hard to miss, thanks to the giant multicolored mural on its entrance, which was painted by their friend and local artist Todd Kepper.
“We just want our branding and marketing to add to Baton Rouge becoming a desirable place for businesses,” Landon says. “We wanted to add to the vibrancy, and specifically in Jones Creek, there’s nothing like that.” Find it on Instagram at @thesnohousebr