Editor’s note: This article has been updated since its original publication to clarify details of the renovation and the ribbon cutting, including the duration of the project and its resulting guest count, as well as the names of the guests who will be in attendance at the ribbon cutting.
Barstool Sportsbook is coming to L’Auberge Casino and Hotel Baton Rouge this Friday, Oct. 21.
L’Auberge spent $6.7 million and about six months on renovations to prep for the opening, which is the thirteenth location of the Barstool Sportsbook brand. The renovation included cutting into the casino floor to create the 10,000-square-foot bar that seats 250 guests.
It marks a growing expansion of the Barstool brand’s wildly popular sports betting app of the same name, with other locations at casinos in Pennsylvania, Colorado, Michigan and Indiana.
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Previously known as The Stadium, the space at L’Auberge has been transformed into a sports betting bar that the team at L’Auberge thinks will help diversify the casino’s demographic with a young crowd.
“We feel strong about the Barstool brand,” Alex Rangel, vice president and assistant general manager at L’Auberge, says. “It really speaks to a younger demographic that is heavily interested in sports.”
The casino also plans to reopen Edge Bar in May 2023 in a new space. The team hopes guests will enjoy the game at Barstool and head over to Edge afterwards.
Barstool Sportsbook shares the sports blog and media brand’s signature, playful look. A football field mat covers the betting floor and huge wooden chairs are displayed for photo opportunities. Barstool slogans are displayed throughout.
Barstool Sportsbook was originally scheduled to open in November, but it picked up the pace in order to open just in time for the LSU homecoming game against Ole Miss. The bar is offering all-day table reservations on game-days.
Barstool will first be introduced Oct. 21 at 3:30 p.m. during a ribbon cutting ceremony, including special guests Dan Katz – Barstool Big Cat, Kayce Smith, Big EV, Brandon Walker and others. The bar will officially be open to the public from there after.
The bar is split into two areas. A family-friendly side is available as one of few kid-friendly areas in the casino. The 21+ area features live sports betting.
A 22-foot-by-12-foot jumbotron along with 30 televisions will always have the game playing. A betting kiosk and two blackjack tables are available for guests to enjoy. Five betting windows will stay open with Barstool Sportsbook team members available to explain rules to anyone eager to learn.
The wide menu is a mix of American cuisine with a Southern flair. Executive sous chef Nick Chevalier included shrimp and sausage baked rigatoni, Barstool pork rinds and crisp chili skins on the menu.
While bottled and canned beers are available, its list of 32 national and local draft beers will be the main event. Local beers will include RallyCap, Tin Roof Voodoo, Gnarly Barley and more.
Barstool Sportsbook will sell merchandise at the entrance of the bar. There is also a promotion on its app right now.
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“It’s the energy where you watch the games together, hang out with your friends, and learn about sports betting,” Chau Nguyen, assistant social media manager for L’Auberge, says.
“This will be by far the best physical asset in Baton Rouge to watch sports,” Rangel adds.
For more information on the Barstool menu and sports betting, visit here. Barstool will be open from 7 a.m. to 10 p.m. on weekdays and from 7 a.m. to 11 p.m. on the weekend. A consolidated menu will also be available for to-go orders until 4 a.m. every day. Barstool Sportsbook at L’Auberge Casino and Hotel Baton Rouge is at 777 L’Auberge Ave.