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Iverstine Farms launches meat subscription service

Grocery shopping keeps getting easier. You can now get a monthly delivery of 11 to 13 pounds worth of curated meats, thanks to Iverstine Family Farms. The local butcher shop has launched a flat-fee subscription service with a rotating assortment of fresh cuts, ground meat, sausages and cured items.

Founder and CEO Galen Iverstine says the idea came from customers who expressed difficulty getting to the company’s Perkins Road butcher shop during the week—particularly those living in outlying cities and Livingston and Ascension parishes.

“We wanted to make it easier for folks in areas like Central and Zachary (to purchase Iverstine products) so they’re not fighting Baton Rouge traffic to get to us,” Iverstine tells Daily Report. He hopes the subscription will boost the company’s revenue by 15% to 20%.

Initially, delivery for the service is restricted to East Baton Rouge, West Baton Rouge and Livingston parishes, as well as parts of Ascension Parish. If successful, he says, the subscription model could expand across state lines. The bundles, which start at $125 per month, are delivered directly to the customers’ doorstep in insulated cooler bags.

Find the full story in Daily Report.