Most people think waxing is a painful experience, but the hard wax and 4-step process used at European Wax Center minimizes any discomfort. The four steps are: cleanse, protect, wax, and rejuvenate. And what is this about their purple wax? EWC’s proprietary Comfort Wax is a hard wax which cools quicker and is alcohol-free. It applies at a warm temperature, removes easily, is gentle on all skin types, and is formulated with soothing ingredients that nourish and care for the skin. In fact, EWC’s Comfort Wax was the inspiration behind the name European Wax Center due to the beeswax being sourced from Europe. The expertise at EWC, combined with their Comfort Wax, means that adding waxing to your personal care routine can be easy and relatively pain-free. Plus, the smooth, clean feeling you get after waxing is well worth it. Schedule an appointment today.