BeautyFindr, an app that allows users to request services from beauty professionals, won the Curate Besties Pitch Competition at the Curate Conference this month.
AnnaBeth Guillory, the founder of BeautyFindr, was awarded $10,000 to invest in her business. She was one of five competitors including Bea’s Bayou Skincare, Mommyfluent Toys, Live Royally Network and Legacy Driving Academy.
Guillory launched the app in March 2024. She designed it along with Baton Rouge software company Vigilus. She thought of the app concept a year into operating her Lake Charles beauty salon Blush Co. The salon co-owner wanted to make building a clientele easier for other beauty professionals and help ready-to-book clients find available service providers. The app has subscribed beauty professionals in Louisiana, Mississippi, Texas, Georgia and Alabama.
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With the pitch competition award, Guillory plans to add new app features such as a re-request option that allows clients to re-request services with a preferred professional before sending the request to all of the available beauty professionals on the app. Since the app is currently designed for Apple users, she will also make the app available for Androids. She also plans to add more notifications for beauty professionals to get reminded when a client is requesting services.
This year, Guillory is focusing on expanding her marketing reach across Louisiana. Next year, she plans to gain more Texas beauty professionals on the app and eventually expand nationwide.
This story originally appeared in an Oct. 9 issue of Daily Report. To keep up with Baton Rouge business and politics, subscribe to the free Daily Report e-newsletter here.